{"id":878,"date":"2024-07-19T06:52:44","date_gmt":"2024-07-19T06:52:44","guid":{"rendered":"https:\/\/smetria.com.tr\/?p=878"},"modified":"2024-07-19T07:09:54","modified_gmt":"2024-07-19T07:09:54","slug":"kurumsal-kimlik","status":"publish","type":"post","link":"https:\/\/smetria.com.tr\/en\/kurumsal-kimlik\/","title":{"rendered":"Corporate identity"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"878\" class=\"elementor elementor-878\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-acef588 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acef588\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e889254\" data-id=\"e889254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-469ce1d elementor-widget elementor-widget-heading\" data-id=\"469ce1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.1 - 14-12-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Kurumsal Kimli\u011finizi Reklam Ajanslar\u0131nda De\u011fil Kendi B\u00fcnyenizde Bar\u0131nd\u0131r\u0131n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1836928 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1836928\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87f2ffd\" data-id=\"87f2ffd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6dac78 elementor-widget elementor-widget-text-editor\" data-id=\"b6dac78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.9.1 - 14-12-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Kurumsal kimlik, bir \u015firketin reklam ve tan\u0131t\u0131m faaliyetlerinde kullanaca\u011f\u0131 unsurlar\u0131n \u00f6nceden belirlenmi\u015f olmas\u0131 anlam\u0131na gelir. Di\u011fer bir deyi\u015fle, kurumsal kimli\u011fi olmayan bir firma, reklam ve bas\u0131l\u0131 malzeme i\u015fleri i\u00e7in bir i\u015f orta\u011f\u0131yla anla\u015ft\u0131\u011f\u0131nda, her \u00fcretim a\u015famas\u0131nda sorunlarla kar\u015f\u0131la\u015fabilir. \u00d6rne\u011fin, kurumsal kimli\u011finiz olmadan bir firma ile i\u015f birli\u011fi yaparsan\u0131z ve bas\u0131l\u0131 \u00fcr\u00fcnlerinizin \u00fcretimini bu firma arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015ftirirseniz, olas\u0131 bir olumsuzluk durumunda i\u015f orta\u011f\u0131n\u0131z\u0131 de\u011fi\u015ftirip yeni bir firma ile anla\u015ft\u0131\u011f\u0131n\u0131zda, ilk firma ile yapt\u0131\u011f\u0131n\u0131z \u00e7al\u0131\u015fmalar\u0131 yeniden yapman\u0131z gerekecek ve bu durum zaman kayb\u0131na neden olacakt\u0131r.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\">\u00a0<\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Di\u011fer bir a\u00e7\u0131dan bak\u0131ld\u0131\u011f\u0131nda, kurumsal kimli\u011finizin olmas\u0131 durumunda, i\u015f birli\u011fi yapt\u0131\u011f\u0131n\u0131z firman\u0131n t\u00fcm kurumsal kimlik unsurlar\u0131n\u0131 payla\u015ft\u0131\u011f\u0131n\u0131zda, i\u015f ili\u015fkiniz sona erse bile farkl\u0131 bir firma ile anla\u015fsan\u0131z bile kald\u0131\u011f\u0131n\u0131z noktadan devam edebilirsiniz. Bu \u015fekilde, reklam, tan\u0131t\u0131m ve bas\u0131l\u0131 malzemeler i\u00e7in harcad\u0131\u011f\u0131n\u0131z zaman\u0131 maksimum d\u00fczeyde tasarruflu bir \u015fekilde kullanm\u0131\u015f olursunuz.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\">\u00a0<\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">K\u0131sacas\u0131, kurumsal kimlik, bir firman\u0131n i\u00e7 ve d\u0131\u015f d\u00fcnyada sergiledi\u011fi imaj\u0131 belirler. Kurumsal kimlikler, \u015firketlerde meydana gelebilecek kimlik kar\u0131\u015f\u0131kl\u0131klar\u0131n\u0131 ortadan kald\u0131r\u0131r. Ayr\u0131ca, ba\u015far\u0131l\u0131 bir \u015fekilde olu\u015fturulan bir kurumsal kimlik, \u015firketlerin, m\u00fc\u015fterilerin veya hedef kitlelerin g\u00f6z\u00fcnde itibar kazanmas\u0131n\u0131 ve \u015firketlerin sayg\u0131nl\u0131\u011f\u0131n\u0131n artmas\u0131n\u0131 sa\u011flar. Buna ek olarak, etkili ve ak\u0131lda kal\u0131c\u0131 bir \u015fekilde olu\u015fturulan bu kimlikler, firman\u0131n i\u00e7inde benimsendi\u011finde, m\u00fc\u015fterilerin \u015firkete olan g\u00fcvenini art\u0131rarak, firman\u0131n ak\u0131llarda daha fazla yer etmesini sa\u011flar.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae3ecbd elementor-widget elementor-widget-text-editor\" data-id=\"ae3ecbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Kurumsal kimlik olu\u015fturulurken \u015firketler, kimli\u011fin tasar\u0131m\u0131na b\u00fcy\u00fck \u00f6zen g\u00f6stermeli ve bu ama\u00e7la uzman profesyonellerle \u00e7al\u0131\u015fmal\u0131d\u0131r. Zira bu kimlikler, kurumun imzas\u0131 niteli\u011finde olup bir kez benimsendikten ve insanlar taraf\u0131ndan \u015firketle ili\u015fkilendirildikten sonra, yeni bir kimlik olu\u015fturmak son derece zorlu bir s\u00fcre\u00e7 haline gelir.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Peki, &#8216;kurumsal kimlik&#8217; terimi neleri i\u00e7erir?<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Kurumsal kimlik, \u015firketinizin iste\u011fine g\u00f6re \u015fekillendirilebilir. Ancak genel anlamda kurumsal kimli\u011fin i\u00e7eri\u011fini \u015fu \u015fekilde \u00f6zetleyebiliriz:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d6f662e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6f662e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc8974c\" data-id=\"bc8974c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecc8bdc elementor-widget elementor-widget-text-editor\" data-id=\"ecc8bdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n \t<li><strong>1. Logotype<\/strong>\n<ul>\n \t<li>1.1 Font Ailesi<\/li>\n \t<li>1.2 Oranlar<\/li>\n \t<li>1.3 Harf Aralar\u0131<\/li>\n \t<li>1.4 \u00c7evre Hesaplamalar\u0131<\/li>\n \t<li>1.5 Renk De\u011ferleri<em> (CMYK, RGB, HEX, PANTONE, RAL)<\/em><\/li>\n \t<li>1.6 Pop\u00fcler Folyo Markas\u0131 Renk Kodu<\/li>\n \t<li>1.7 Kullan\u0131m Alanlar\u0131na G\u00f6re Renk Uyumu<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>2. Tipografi<\/strong>\n<ul>\n \t<li>2.1 Genel Metin Font Ailesi<\/li>\n \t<li>2.2 Davetiye Font Ailesi<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>3. Tabela<\/strong>\n<ul>\n \t<li>3.1 Standart Geni\u015flik ve Y\u00fckseklik<\/li>\n \t<li>3.2 Boyutlara G\u00f6re Logo ve Unvan Yerle\u015fimi<\/li>\n \t<li>3.3 Zemin Renkleri<\/li>\n \t<li>3.4 Tabela \u00dcretim Teknik Spektleri<\/li>\n \t<li>3.5 Kullan\u0131lacak Folyo, Vinyl, Plexiglass, Kompozit, K\u00f6\u015febent, Led; marka, model ve renk kodlar\u0131<\/li>\n \t<li>3.6 Uygulanacak yerlere g\u00f6re uygulama \u015fekilleri<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>4. Ara\u00e7 Kaplama<\/strong>\n<ul>\n \t<li>4.1 Ara\u00e7 Sol, Sa\u011f, \u00dcst, Arka ve \u00d6n Kaplanm\u0131\u015f Halleri<\/li>\n \t<li>4.2 Binek Ara\u00e7 Kaplama \u015eekli<\/li>\n \t<li>4.3 B\u00fcy\u00fck Ara\u00e7 Kaplama \u015eekli<\/li>\n \t<li>4.4 Logo, \u0130leti\u015fim Bilgileri, Web Adresi Yerle\u015fim Yerleri<\/li>\n \t<li>4.5 Renk Kodlar\u0131 (CMYK, RGB, HEX, RAL, PANTONE)<\/li>\n \t<li>4.6 Folyo Kodlar\u0131 (Pop\u00fcler Markalar)<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>5. Antetli Ka\u011f\u0131t<\/strong>\n<ul>\n \t<li>5.1 Yatay \u00c7al\u0131\u015fma<\/li>\n \t<li>5.2 Dikey \u00c7al\u0131\u015fma<\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e789d0\" data-id=\"5e789d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc6ca68 elementor-widget elementor-widget-text-editor\" data-id=\"dc6ca68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n \t<li><strong>6. Matbu Evraklar<\/strong>\n<ul>\n \t<li>6.1 Kullan\u0131lacak Renkler (CMYK Kar\u015f\u0131l\u0131klar\u0131)<\/li>\n \t<li>6.2 Fatura<\/li>\n \t<li>6.3 \u0130rsaliye<\/li>\n \t<li>6.4 Servis Formu<\/li>\n \t<li>6.5 Tahsilat Makbuzu<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>7. Bloknot \u00c7al\u0131\u015fmas\u0131<\/strong>\n<ul>\n \t<li>7.1 10x10cm Bloknot \u00c7al\u0131\u015fma\u0131s<\/li>\n \t<li>7.2 A5 Bloknot \u00c7al\u0131\u015fm\u0131as<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>8. Zarf \u00c7al\u0131\u015fmas\u0131<\/strong>\n<ul>\n \t<li>8.1 A4 Evrak Zarf\u0131 \u00c7al\u0131\u015fmas\u0131<\/li>\n \t<li>8.2 Pencereli \/ Penceresiz Diplomat Zarf<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>9. Kartvizit \u00c7al\u0131\u015fmas\u0131<\/strong>\n<ul>\n \t<li>9.1 Master Kartvizit \u00c7al\u0131\u015fmas\u0131<\/li>\n \t<li>9.2 Basit Kartvizit \u00c7al\u0131\u015fmas\u0131<\/li>\n \t<li>9.3 Yatay ve Dikey Kartvizit \u00c7al\u0131\u015fmas\u0131<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>10. Bro\u015f\u00fcr \u00c7al\u0131\u015fmas\u0131<\/strong>\n<ul>\n \t<li>10.1 A4 Dikey \/ Yatay<\/li>\n \t<li>10.2 K\u0131r\u0131ml\u0131 A4 Dikey \/ Yatay<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>11. Cepli Dosya \u00c7al\u0131\u015fmas\u0131<\/strong><\/li>\n \t<li><strong>12. Karton \u00c7anta \u00c7al\u0131\u015fmas\u0131<\/strong><\/li>\n \t<li><strong>13. Kurumsal Ka\u015fe<\/strong><\/li>\n \t<li><strong>14. Kimlik Kart\u0131<\/strong><\/li>\n \t<li><strong>15. Compact Disk Kapa\u011f\u0131 \u00c7al\u0131\u015fmas\u0131<\/strong><\/li>\n \t<li><strong>16. Kalem Logo \u00c7al\u0131\u015fmas\u0131<\/strong><\/li>\n \t<li><strong>17. USB Ayg\u0131t \u00c7al\u0131\u015fmas\u0131<\/strong><\/li>\n \t<li><strong>18. Flama \/ Bayrak \u00c7al\u0131\u015fmas\u0131<\/strong><\/li>\n \t<li><strong>19. Ajanda \/ Not Defteri \u00c7al\u0131\u015fmas\u0131<\/strong><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3cfac38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cfac38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-293e7f5\" data-id=\"293e7f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edfbda0 elementor-widget elementor-widget-text-editor\" data-id=\"edfbda0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Olmakla birlikte sizin talebinize g\u00f6re geni\u015fletilebilir yada daralt\u0131labilir. Tabii ki bunun yan\u0131nda, firmalar\u0131n web siteleri ya da farkl\u0131 dijital tan\u0131t\u0131m y\u00f6ntemleri de kurumsal kimlik \u00e7al\u0131\u015fmalar\u0131n\u0131n i\u00e7inde yer al\u0131r.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-883 size-full\" src=\"https:\/\/smetria.com.tr\/wp-content\/uploads\/2024\/07\/kurumsal-kimlik-graph-768x290-1.png\" alt=\"\" width=\"768\" height=\"290\" srcset=\"https:\/\/smetria.com.tr\/wp-content\/uploads\/2024\/07\/kurumsal-kimlik-graph-768x290-1.png 768w, https:\/\/smetria.com.tr\/wp-content\/uploads\/2024\/07\/kurumsal-kimlik-graph-768x290-1-300x113.png 300w, https:\/\/smetria.com.tr\/wp-content\/uploads\/2024\/07\/kurumsal-kimlik-graph-768x290-1-18x7.png 18w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem; font-weight: var( --e-global-typography-text-font-weight );\">Kurumsal kimlik kavram\u0131, bir \u015firketin imaj\u0131n\u0131n t\u00fcm y\u00f6nleriyle ilgilendi\u011fi a\u00e7\u0131k\u00e7a g\u00f6r\u00fclmektedir. Bu nedenle, \u015firketin en \u00f6nemli tan\u0131t\u0131m arac\u0131 oldu\u011fu ve olu\u015fturulmas\u0131 s\u0131ras\u0131nda uzmanlarla \u00e7al\u0131\u015f\u0131lmas\u0131 gerekti\u011fi vurgulanmal\u0131d\u0131r. Olu\u015fturulurken hi\u00e7bir detay\u0131n atlanmamas\u0131 gerekti\u011fi unutulmamal\u0131d\u0131r; \u00e7\u00fcnk\u00fc kurumsal kimlik olu\u015fturulurken vazge\u00e7ilmez ve olmazsa olmaz olan temel kural, kuruma ait hi\u00e7bir detay\u0131n ya da verinin atlanmamas\u0131d\u0131r.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Kurumsal kimlik olu\u015fturma a\u015famalar\u0131n\u0131 be\u015f temel ad\u0131mda inceleyebiliriz. \u0130lk ad\u0131m, tasar\u0131m s\u00fcrecinin ba\u015flamadan \u00f6nce yap\u0131lacak t\u00fcm i\u015flerin belirlenmesi ve onaylanmas\u0131 a\u015famas\u0131d\u0131r. Firmalar, tasar\u0131m s\u00fcrecinde uzmanlar\u0131n i\u015fini kolayla\u015ft\u0131rmak i\u00e7in \u00f6ncelikle isteklerini belirlemelidirler.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u0130kinci ad\u0131m, zamanlama konusudur. Olu\u015fturulan tasar\u0131mlar\u0131n belli bir zaman \u00e7er\u00e7evesinde olu\u015fturulmas\u0131 gerekti\u011fi kadar, olu\u015fturulan tasar\u0131m\u0131n \u00e7a\u011fa uygun olmas\u0131 ve \u00e7a\u011f\u0131n beklentilerini kar\u015f\u0131lamas\u0131 da firmalar\u0131n ge\u00e7erlili\u011fi ve \u00e7a\u011fda\u015fl\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemlidir.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u00dc\u00e7\u00fcnc\u00fc ad\u0131m, sunum a\u015famas\u0131d\u0131r. Uzmanlar taraf\u0131ndan haz\u0131rlanan sunumlar, kullan\u0131lmadan \u00f6nce elbette ki firma yetkililerinin onay\u0131n\u0131 almal\u0131d\u0131r.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">D\u00f6rd\u00fcnc\u00fc ad\u0131m, d\u00fczeltme a\u015famas\u0131d\u0131r. Sunumlar yap\u0131ld\u0131ktan sonra, gerekli g\u00f6r\u00fclmesi halinde tasar\u0131mlarda de\u011fi\u015fiklikler yap\u0131labilir ve tasar\u0131m, firman\u0131n iste\u011fine uygun hale getirilebilir.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Son ad\u0131m ise, onaylanan tasar\u0131m\u0131n gerekli t\u00fcm alanlarda bas\u0131lmas\u0131 ve yay\u0131lmas\u0131 a\u015famas\u0131d\u0131r. Bu a\u015famada zamanlama ve \u00f6ncelikle hitap edilecek kitle belirlenmelidir. Aksi takdirde, firma prestij kayb\u0131na u\u011frayabilir veya beklenen etkiyi g\u00f6stermeyebilir.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Tabii ki, dikkat edilmesi gereken bir\u00e7ok di\u011fer nokta da bulunmaktad\u0131r. Tasar\u0131m yap\u0131l\u0131rken, firman\u0131n her alanda kabul edilecek imzas\u0131 ve hat\u0131rlanmay\u0131 kolayla\u015ft\u0131racak \u00f6gelerin \u00f6ncelikli olmas\u0131 gerekmektedir. Bu \u00f6gelerin ba\u015f\u0131nda firmalar\u0131n logolar\u0131 gelir. Firma logolar\u0131n\u0131n herhangi bir durumda de\u011fi\u015fmemesi, her bas\u0131ld\u0131klar\u0131 \u00fcr\u00fcn veya zeminde ayn\u0131 renk tonu ve yaz\u0131 tipinin kullan\u0131lmas\u0131 ve anla\u015f\u0131labilir olmas\u0131 gerekmektedir.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Daha sonra, kurumsal kimlik olu\u015fturulurken g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken bir di\u011fer konu, firman\u0131n temsil edece\u011fi ana rengi belirlemektir. Bu renk tonunun belirlenmesi, kurumun i\u00e7inde yer ald\u0131\u011f\u0131 sekt\u00f6rden tarihi de\u011ferlerine kadar bir\u00e7ok konunun d\u00fc\u015f\u00fcn\u00fclmesi gerekti\u011fi bir s\u00fcre\u00e7tir. Ayr\u0131ca, kullan\u0131lacak renklerin ak\u0131lda kal\u0131c\u0131 ve rakip firmalara herhangi bir \u00e7a\u011fr\u0131\u015f\u0131m yapmamas\u0131na \u00f6zen g\u00f6sterilmelidir.<\/span><\/p><p class=\"cvGsUA direction-ltr align-justify para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Sonu\u00e7 olarak, kurumsal kimlik, bir firman\u0131n kendini her alanda temsil etmesini sa\u011flar ve bir nevi kurumun imzas\u0131d\u0131r. Olu\u015fturulan iyi tasarlanm\u0131\u015f kurumsal kimlikler, zaman i\u00e7inde insanlar\u0131n ak\u0131llar\u0131na kaz\u0131nacak ve firma prestijini art\u0131racakt\u0131r.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Her firman\u0131n tan\u0131t\u0131m ve pazarlama a\u00e7\u0131s\u0131ndan istikrar sa\u011flamas\u0131 ve kurumsal \u00f6\u011felerini \u00fcretirken sorun ya\u015famamas\u0131 i\u00e7in kurumsal kimlik alt yap\u0131s\u0131 olmas\u0131 gereklidir.<\/p>","protected":false},"author":1,"featured_media":383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"Her firman\u0131n tan\u0131t\u0131m ve pazarlama a\u00e7\u0131s\u0131ndan istikrar sa\u011flamas\u0131 ve kurumsal \u00f6\u011felerini \u00fcretirken sorun ya\u015famamas\u0131 i\u00e7in kurumsal kimlik alt yap\u0131s\u0131 olmas\u0131 gereklidir.","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[16,20,19,21,24,26,18,22,23,25,17],"class_list":["post-878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-ajans","tag-baski-cozumleri","tag-corporate-identity","tag-grafik-ajansi","tag-kartvizit","tag-kimlik","tag-kurumsal-kimlik","tag-logo","tag-logotype","tag-tabela","tag-tasarim-ajansi"],"_links":{"self":[{"href":"https:\/\/smetria.com.tr\/en\/wp-json\/wp\/v2\/posts\/878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smetria.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smetria.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smetria.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smetria.com.tr\/en\/wp-json\/wp\/v2\/comments?post=878"}],"version-history":[{"count":4,"href":"https:\/\/smetria.com.tr\/en\/wp-json\/wp\/v2\/posts\/878\/revisions"}],"predecessor-version":[{"id":886,"href":"https:\/\/smetria.com.tr\/en\/wp-json\/wp\/v2\/posts\/878\/revisions\/886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smetria.com.tr\/en\/wp-json\/wp\/v2\/media\/383"}],"wp:attachment":[{"href":"https:\/\/smetria.com.tr\/en\/wp-json\/wp\/v2\/media?parent=878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smetria.com.tr\/en\/wp-json\/wp\/v2\/categories?post=878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smetria.com.tr\/en\/wp-json\/wp\/v2\/tags?post=878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}